We’re diehard foodies and snackaholics.

You can find us wandering indie grocery stores and swooning over the newest brands.

We’re also trademark attorneys and brand strategists.

You can also find us helping CPG founders own their brands and take them to the next level.

We’re here to help you create the brand of your dreams. As long as there’s snacks involved.

What We Bring to the Table

Two women smiling and laughing together indoors against a brick wall, one with light brown hair in a white jumpsuit, the other with black hair in a blue and white striped shirt and blue jeans.

99.8% past success rate · #3 trademark attorney in US · 1200+ trademarks filed ·

99.8% past success rate · #3 trademark attorney in US · 1200+ trademarks filed ·

A woman in a white jumpsuit standing beside a table with a glass top, brick wall background, and a large yellow irregularly shaped mirror on the wall.
"Trademarks" text in blue script on beige oval background.

meet Nicole

Nicole Swartz (she/her) is a trademark attorney in Austin, TX.

In 2015, she started a CPG brand that was sold in hundreds of retailers around the world. But there was one BIG problem:

She didn’t trademark her brand.

One day, she woke up to a cease + desist letter in her inbox. Someone trademarked her brand name and now they owned it. She had to rebrand everything in 30 days. A total nightmare!

Nicole became a trademark attorney to help other CPG founders own their brands.

Today, she runs one of the top 3 trademark law firms in the U.S. We’ve filed over 1,200 trademarks with a 99.8% success rate.

Her favorite snacks are sour candy, non-alc bevies, and hot chips.

A person sitting on a chair in a room with an exposed brick wall, wearing a striped shirt and jeans. There's a table with a vase of flowers and decorative items. A uniquely shaped yellow mirror is mounted on the wall.
Pink circle with the words 'Brand Strategy' in stylized font.

meet Kelly

Kelly Bennett (she/they) is a Brooklyn-based brand strategist with a front-row seat to what makes emerging CPG food and beverage brands stand out. She has advised over 1,000 early-stage founders and stays on top of industry trends through her brand strategy work, hosting Emerging Brand Podcast®, and strategic partnerships.

Today, Kelly works with founders whose products are landing on shelves at leading retailers like Pop Up Grocer, The Goods Mart, and Bubble Goods.

For first-time CPG food and beverage founders with innovative ideas, Kelly provides the roadmap and confidence needed to launch breakout brands.

Her favorite snacks are potato chips, pickles, and natural wines